Are you looking for a flawless and natural-looking makeup look? Look no further than the merit makeup tutorial! This clean beauty brand offers high-quality, easy-to-use products that enhance your features and give you a radiant glow.
How to apply merit makeup is all about achieving a natural, minimalist look that enhances your features without being overly complex. Known for its clean, skin-friendly formulas and effortless application, Merit makeup is perfect for those seeking beauty products that fit into a simplified routine. Whether you’re a makeup enthusiast or a beginner, learning how to apply these products is straightforward and can help you create a fresh, polished look in minutes.
This guide will walk you through the steps to apply Merit makeup, ensuring you achieve a flawless, understated finish every time.

What Are the Benefits of Using Merit Makeup?
Before diving into the application process, it’s essential to understand why Merit makeup is worth adding to your beauty routine.
First and foremost, Merit products are made with natural and clean ingredients that nourish and protect the skin. This means you can enjoy a flawless look without worrying about harsh chemicals or potential irritants.
Additionally, Merit offers a range of versatile products that can be used for multiple purposes, making them perfect for on-the-go touch-ups or traveling. For example, their Flush Balm cream blush can also be used as a lip tint, while their Day Glow highlighter stick doubles as an eyeshadow.
Lastly, Merit prides itself on its minimalist and effortless approach to makeup, making it perfect for those who prefer a natural and subtle look.
What Will You Need?
Before you begin applying merit makeup, you’ll need to have a few essential items on hand. These include:
- A clean, moisturized face
- Your preferred foundation or tinted moisturizer
- Merit products of your choice (recommended options listed below)
- Makeup brushes and/or sponges (optional)
Here are some popular and highly recommended Merit products to consider:
- Minimalist Perfecting Complexion Foundation: This lightweight, buildable formula offers medium coverage with a natural finish.
- Flush Balm Cream Blush: Available in four shades, this cream blush is perfect for achieving a subtle, dewy flush of color.
- Day Glow Highlighter Stick: This versatile highlighter stick can be used on cheekbones, brow bones, and even as an eyeshadow for a radiant glow.
- Clean Lash Lengthening Mascara: Formulated with nourishing ingredients like chamomile and vitamins A, C, and E, this mascara will give you long and defined lashes without any clumps or flakes.
- Blend + Blur Brush: This soft brush is perfect for blending foundation or applying cream products for a seamless finish.

10 Easy Steps on How to Apply Merit Makeup
Step 1. Prep Your Skin:
Start by cleansing your face to remove any dirt or excess oil. Follow up with a lightweight moisturizer to create a smooth base for makeup application. If you have dry skin, opt for a hydrating primer to lock in moisture.
A mattifying or pore-blurring primer can help achieve a more even texture for oily or combination skin. Don’t forget to apply sunscreen with at least SPF 30 to protect your skin from harmful UV rays. Properly prepping your skin ensures a flawless and long-lasting finish for your Merit makeup look.
Step 2. Apply Foundation or Tint:
Use the Merit complexion stick or your favorite foundation to improve your skin tone. Start by applying small amounts to the center of your face—such as your forehead, nose, and cheeks—and blend outward using the Blend + Blur Brush or your fingertips. Build up coverage as needed, focusing on areas with redness or blemishes. The goal is to achieve a natural and seamless finish, allowing your skin to still look like skin.
Step 3. Add Color with Blush and Bronzer:
Bring life and dimension to your face by applying blush and bronzer. Use a cream or powder blush from Merit, tapping or sweeping it onto the apples of your cheeks and blending upwards toward your temples for a natural, lifted look. To add warmth and definition, apply bronzer along the hollows of your cheeks, temples, and forehead edges. Blend thoroughly to avoid harsh lines and create a sun-kissed, seamless glow.

Step 4. Highlight for a Radiant Glow:
Enhance your complexion with a touch of highlighter to create a radiant glow. Using Merit’s highlighter or your preferred product, apply it to the high points of your face, such as the tops of your cheekbones, the bridge of your nose, the brow bone, and the cupid’s bow. Blend gently with your fingertips or a brush for a subtle, dewy finish that catches the light beautifully. Keep the application light to maintain a natural, luminous effect.
Step 5. Perfect Your Brows:
Define and shape your brows to frame your face and complete your look. Using a brow pencil, gel, or Merit’s brow products, fill in any sparse areas with light, feathery strokes that mimic the natural direction of your hair growth.
Focus on enhancing the natural shape of your brows for a balanced appearance. Brush through with a spoolie to blend the product and create a polished, effortless finish. Remember, well-groomed brows can elevate your entire makeup look.
Step 6. Add Definition to Your Eyes:
Enhance your eyes with a touch of mascara or eyeliner for added definition. Begin by curling your lashes to open up your eyes, then apply a coat or two of your favorite mascara, such as Merit’s Clean Lash Mascara, for length and volume. For a dramatic effect, you can line your upper lash line with a soft eyeliner, smudging it slightly for a natural, smokey finish. Keep the application precise to accentuate your eyes without overwhelming the rest of your look.
Step 7. Add a Pop of Color to Your Cheeks:
Bring life to your complexion with a hint of blush. Choose a shade that complements your skin tone and apply it to the apples of your cheeks, blending it upward toward your temples for a natural flush. Merit’s Flush Balm Cream Blush offers a dewy, buildable finish, perfect for achieving a radiant glow. Be sure to blend thoroughly to avoid harsh lines, creating a seamless, soft look that enhances your features.

Step 8. Highlight for a Luminous Glow:
Illuminate your face by applying a highlighter to the high points of your features. Focus on areas such as the tops of your cheekbones, the bridge of your nose, the inner corners of your eyes, and your cupid’s bow. Opt for a subtle, radiant product like Merit’s Day Glow Highlighting Balm for a natural-looking sheen that enhances your skin’s luminosity. Blend gently to ensure the highlight seamlessly melds with the rest of your makeup, offering a fresh, glowing finish.
Step 9. Set Your Makeup for Long-Lasting Wear:
Finish with a setting product to ensure your makeup stays flawless throughout the day. Use a lightweight setting spray like Merit’s Tinted Setting Mist or a finely milled translucent powder to lock everything in place. For a natural look, gently mist your face from a distance, allowing the spray to settle evenly, or lightly dust the powder over areas prone to shine, such as the T-zone. This final step helps maintain your look while keeping your skin fresh and vibrant.
Step 10. Refresh and Touch Up as Needed Throughout the Day:
Keep your look fresh by preparing for minor touch-ups during the day. Carry essentials like a small powder compact, blotting papers, or Merit’s lightweight lip oils to address areas that may require attention quickly. Blot away excess oil to reduce shine without disturbing your makeup, and reapply a touch of lip color or balm to keep your lips hydrated and polished. With minimal effort, you can maintain a radiant, put-together appearance all day.
By following these 10 simple steps, you can quickly achieve a natural and polished makeup look with Merit cosmetics.
5 Things You Should Avoid
- Skipping Skin Preparation: Always ensure your skin is cleansed and moisturized before applying makeup. Neglecting this step can lead to uneven application and a less natural finish.
- Using Excessive Product: Merit makeup is designed to provide a minimalist, natural look. Applying too much product can create a cakey appearance and defeat the purpose of the brand’s effortless approach.
- Not Blending Properly: Failing to blend your makeup thoroughly can result in harsh lines and uneven textures. Take your time to blend cream and powder products seamlessly into your skin.
- Applying Under Harsh Lighting: Avoid doing your makeup in low or overly harsh lighting, as it can distort how the colors and application appear. Natural light is ideal for achieving an even, flawless look.
- Ignoring Expiration Dates: Using expired products can lead to skin irritation or uneven performance. Always check expiration dates and replace products as needed to maintain optimal results.

Conclusion
To achieve the best results with Merit makeup, focusing on intentionality and minimalism is crucial.
Start with a well-prepped canvas by cleansing and moisturizing your skin. Use light layers of product to enhance your natural features rather than masking them, and always prioritize blending for a seamless finish. Applying makeup in natural lighting will help ensure a polished look while keeping track of product expiration dates protects both your skin and the integrity of your makeup.
With these simple guidelines on how to apply merit makeup, Merit makeup can deliver a fresh, effortless appearance that highlights your natural beauty.
About the Author
Jane Hubbard is a passionate beauty expert with a wealth of experience in makeup, hair, and overall beauty techniques. After years of working as a hairdresser specialist, she followed her entrepreneurial spirit and started her own consultancy business.
Jane has always been driven by her desire to help others feel confident in their own skin, and she does this by sharing her knowledge, experiences, and practical beauty tips. Through her consultancy, she empowers individuals to embrace their unique beauty, offering tailored guidance that boosts both self-esteem and personal style.
Professional Focus
- Specializes in makeup, hairstyling, and beauty consulting.
- Provides personalized beauty advice, tips, and techniques to help individuals feel confident in their appearance.
- Dedicated to staying up-to-date with the latest industry trends and developments.
- Passionate about creating a comfortable and empowering experience for every client.
Education History
- University of Craft and Design – Bachelor of Fine Arts (BFA) in Woodworking and Furniture Design
- Woodworking Apprenticeships – Extensive hands-on training with skilled craftsmen to refine carpentry and furniture making techniques
- Online Courses & Masterclasses – Continued education in advanced woodworking techniques, design principles, and specialized tools
Expertise:
- Makeup artistry, hairstyling, and beauty consulting.
- Personalized beauty techniques to enhance confidence and self-expression.
- Educating clients on how to maintain their beauty routines at home.